（It appears cameras can capture the soul.）
Still Images in Great Advertising- Cade Martin
Cade Martin has been a long time client of mine and I have been more than thrilled at his continuing success and growth. This latest campaign is with Starbucks and their TAZO tea brand which came to him through his agents at Greenhouse Reps.
Suzanne: I see you finessing this style and growing the technique. Is this because this creative team allowed you to push the envelope more than some past projects?
Working with the Starbucks creative team was an amazing experience. They were collaborative as well as super supportive of anything I wanted to try, and gave the time and space to push it a little bit further and experiment. For this project I pulled together a team with a lot of feature film experience, which helped take it in the direction I wanted.
Suzanne: Where did you shoot this campaign? It is so etherial. But some of that I think is your lighting and technique that you have taken further.
We shot the entire campaign over three days in LA, two days were at Greystone Mansion (a Tudor-style estate where films like There Will Be Blood and The Prestige were filmed) and one day was at the Huntington Botanical Gardens.
We had a number of scenarios and the two locations were perfect in that they allowed us multiple looks that were all completely different.
Suzanne: What are your plans to continue to grow this style of shooting? It is nice to be known for a unique style but if you don’t push and grow you get pigeon holed.
It’s an interesting question and I’ve faced the pigeon holing at every step of my career. When I first started I worked on a couple of projects for National Geographic & Discovery Channel and I was considered a reportage photographer. I then worked on corporate portraits and I was known as the corporate guy. I did a book project for a ballet company so I was then the dance guy. I know it’s human nature to want to classify someone but I’d love to be considered just a photographer. I honestly love the range of the projects that I work on and I think I’m able to draw on each and every one of these different experiences to bring something to a project that maybe wasn’t considered.
Suzanne: I know that it is wonderful to be doing National and International assignments, but you still love your local clients and the work they do. How to get the message to local advertising community that you still love their projects, too.
I live in DC, am raising my family in DC and I truly love working in DC. It really is a neat city, an international city, and there is a ton of amazing work being created here – projects large & small and I love being a part of it. I’ve been very fortunate to have a list of local clients that I love working with and truly enjoy the collaborative nature of our work. It’s like family. Photography for me is not just about the grand and faraway – but often, it’s the joy of bringing a new look – or discovering a hidden secret – in your very own backyard.